Anton Klopov / Brand Manager & Creator / Anton Klopov / Brand Manager & Creator / Anton Klopov / Brand Manager & Creator
← back
Hearty ice cream for warm evenings
TVC & OLV
Task
Show that «Heart Log» («Сердечное полено») ice cream is able to unite the whole family together and fill the communication of loved ones with sincerity.
Solution
In a series of videos, the characters make the same gesture, which simultaneously signifies both a heartwarming attitude towards loved ones and a request for ice cream, which they receive as a result. This gesture is heart by hands.
The main claim — «Hearty ice cream for warm evenings» shows that «Korovka iz Korenovki» takes care of the warmest family evenings.
It’s not easy to hold somebody’s attention for longer than 2 minutes so I suggest you to solve a riddle. Type your answer and you’ll see how something will change here.
Keeps at home but not an idler.
riddles suck, skip it →
I want to top up my balance. Write me, I’ll take up any freelance.
ok, close →