Nice to meet you! As you probably already know, my name’s
Anton, I’m a Brand Manager & Creator and a man of his word. But I wasn’t a creative person from birth…
About me
The story goes on
Before I engaged in advertising, I graduated from
State and Municipal Management faculty, worked at different jobs — from Sberbank to Italy Consulate Visa
Service. Until I was called up for Russian Air Force… In another year I finished army service successfully and
got a job at the Embassy of the USA Security Department. Some time later I was awarded with US Ambassador’s
Honorable Mention for an awesome work. Yeah, I will have something to show to my grandchildren, but I’ll be able to share this exciting and
top-secret story only when we meet. In 2017, our department was disbanded and I decided to move on.
My advertising career began in 2017 during my studies at the Wordshop Communications Academy.
I actively participated in advertising festivals ,
and by the middle of the course, I got my first job at makelove agency. Thanks to the fantastic team of
professionals, friends and mentors, I
learned to work with all advertising formats there. I was trusted with a wide range of client categories, but
I had a unique passion for managing the IKEA brand,
which values were always close to me, and for which I shot my first video. My colleagues and I received many
awards at local and international festivals in a year.
After that, I switched from employer branding to special projects and worked with the «Sorry, Guys.Media», a
project solutions bureau. We received the «Leaders of the Digital
Index Rating» Award with the team at the AdIndex Awards'19 in the «Best Special Projects on the Internet»
category. Then I boosted my creative skills on 360 projects in the
international network media agency OMD — won tenders and led the country's foremost telecom client MTS.
To grow as a creative leader and producer, I got a higher grade in the Sber digital ecosystem, where I managed
three mid-specialists' work,
interacted with cross-functional teams, and provided all services with projects of varying complexity, as well
as proactive offers.
When I was noticed by the French DIY leader Leroy Merlin, I gladly accepted the ambitious challenge for myself
to change my career vector.
To this day, I am developing my expertise in marketing there as a Senior Brand Manager. I have enough strength
and desire to create beautiful and practical projects that will solve
clients' goals and will be able to get users' responses. As cliche as it may sound, I hope to improve the
world.
What I do
Creative direction, marketing communications
and brand management,
strategic planning, tenders, recruitment and management of project and production teams (agencies, production
houses), and pre-production planning.
Also, creative concepts, 360 campaigns, special projects, slogans, naming, clip scripts, branding, employer
branding, smm and events ideas.
What I’m capable of
Don’t panic if everything goes wrong, but calmly solve the problem
Search for an image for a project for 2 hours (pedantry thing)
Design presentation slides and advocate them behind clients
Work on a project as a strategist, conduct a research by myself, write creative briefs
Onboarding and integration, managing creatives and designers of different levels
Coordination of work with agencies and production houses
Building communications in cross-functional teams
Managing stakeholders' tasks and expectations
Superpowers
Perfectionism and details-centrism, topped with a touch of insistence and a pinch of native charm.
I always try to place myself in the target audience's place, understand its feelings and barriers, that’s why I
always find heart-stirring insights.
If there’s something I don’t know or don’t know how, then I rapidly learn it with pleasure.
I am open to helping with advice, keeping the big picture in mind and, at the same time, delving into the
nuances.
Simply, a versatile genius
I develop different ideas and materialize it
not just in advertising only.You be the judge →
It was a pleasure to work with Anton. He is a reliable employee who consistently brings ideas,
understands the material thoroughly and researches deeply. He has established himself well and quickly
earned the love of the whole team.
Alfred Wee, Creative Director, McCann Worldgroup Asia Pacific
I met Anton during the AdStars 2018 mentorship program.
As a creator on the team, Anton demonstrated an apparent ability to handle the challenges
of the brief with speed and creativity. Given the right opportunity, he will do well as a creative
thinker.
Sasha Angel-Malaniya, Director
of Content & Creation, OMD Group
Anton is a positive person with a talent for telling stories that are interesting to different
people.
He senses the sentiments of brands and knows how to improve them, works well with data and analytics,
understands metrics.
He knows how to think outside the brief and offers more to improve the proposal. All this makes Anton an
excellent team member.
Anton quickly begins his career, and he has all the makings to do something interesting.
He comes up with full-fledged ideas while thinking in images to quickly convey the essence to
the client and explain complex things in simple language. Anton is confident in himself and in what he
does. I think he will succeed!
Curriculum Vitae
Experiences
Leroy Merlin
Senior Brand Manager2022 – up to present
SberSenior
Creative Producer2021 – 2022
OMD GroupDigital
Creator2020 – 2021
FreelanceCreator2019
MakeloveCopywriter2018 – 2019
Studies
Wordshop Academy of communicationscopywriting & art-direction2017 – 2018
Moscow state university
of technology and managementstate and municipal management2011 – 2016
Courses
tinkoff journalExcel and Google Sheets2021
wordshop (self-learning)brand and marketing strategy2020
bonnie & slidekey
of keynote2018
glavred workshop«how to create powerful text» basic course2018
It’s not easy to hold somebody’s attention for longer than 2 minutes so I suggest you to
solve a riddle. Type your answer and you’ll see how something will change here.