To make a video that does not just show day-to-day work of the company, but also shows applicants how IKEA cares about employees and what opportunities it provides for them.
Solution
Who always sincerely worries about us, even if many years have gone by since our childhood and we are 1000 kilometres away? Of course, our parents! Mom will keep asking you if you wore your hat and ate well. However, if you work at IKEA, your parents can stay calm.
In this video, not only employees but also their parents talk about career opportunities. «We fill the work with life» is the communication message.
It’s not easy to hold somebody’s attention for longer than 2 minutes so I suggest you to solve a riddle. Type your answer and you’ll see how something will change here.