Anton Klopov / Creative Producer & Copywriter / Anton Klopov / Creative Producer & Copywriter / Anton Klopov / Creative Producer & Copywriter
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Hearty ice cream for warm evenings
TVC & OLV
Task
Show that «Heart Log» («Сердечное полено») ice cream is able to unite the whole family together and fill the communication of loved ones with sincerity.
Solution
In a series of videos, the characters make the same gesture, which simultaneously signifies both a heartwarming attitude towards loved ones and a request for ice cream, which they receive as a result. This gesture is heart by hands.
The main claim — «Hearty ice cream for warm evenings» shows that «Korovka iz Korenovki» takes care of the warmest family evenings.
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