Develop and launch a series of 360 federal advertising campaigns throughout the year (during a crisis).
Increase sales of projects in product categories, create a modern image of a design solutions supplier in the
designated segments and demonstrate the vital actual advantages of shopping at Leroy Merlin, emphasising the platform nature of the service.
Solution
Changing the creative frame and creating a system of updated brand cues.
The chosen focus in communication: Leroy Merlin offers a variety of unique products and vast opportunities to fine-tune the project to a specific request and moves with the client from inspiration to solution, supporting him at all stages as a partner.
Emphasis on omnichannel and the fundamental principle of the company — LPED (low prices every day).
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