Anton Klopov / Brand Manager & Creator / Anton Klopov / Brand Manager & Creator / Anton Klopov / Brand Manager & Creator
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Sen Soy — This is how Asian taste sounds
Create a commercial that does not contain references to ancient Asia and its typical associations (anime, yoga, martial arts, geishas, pagodas, and other standard markers). Show a variety of assortment of Asian dishes.
Chopsticks are a permanent symbol of Asian cuisine. Few people, holding them in their hands, avoided the temptation to knock them, like drums, on the surrounding surfaces, objects, and utensils.
In the video, sticks are the basis of the action. With their help, we visualized an insight — the desire to drum with sticks.
Also, the rhythmic pronunciation of the brand name is superimposed on top of this. All this is shown through a variety of Asian dishes and Sen Soy products, accompanied by the sound of chopsticks, which turns into real music of taiko drums.
It’s not easy to hold somebody’s attention for longer than 2 minutes so I suggest you to solve a riddle. Type your answer and you’ll see how something will change here.
Keeps at home but not an idler.
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