Anton Klopov / Creative Producer & Copywriter / Anton Klopov / Creative Producer & Copywriter / Anton Klopov / Creative Producer & Copywriter
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Sen Soy — This is how Asian taste sounds
TVC & OLV
Task
Create a commercial that does not contain references to ancient Asia and its typical associations (anime, yoga, martial arts, geishas, pagodas, and other standard markers). Show a variety of assortment of Asian dishes.
Solution
Chopsticks are a permanent symbol of Asian cuisine. Few people, holding them in their hands, avoided the temptation to knock them, like drums, on the surrounding surfaces, objects, and utensils.
In the video, sticks are the basis of the action. With their help, we visualized an insight — the desire to drum with sticks.
Also, the rhythmic pronunciation of the brand name is superimposed on top of this. All this is shown through a variety of Asian dishes and Sen Soy products, accompanied by the sound of chopsticks, which turns into real music of taiko drums.
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